For it’s Debut collection MARTAN had the honour to open Mercedes Benz Fashion Week Amsterdam. The collection was inspired by the way we deal with religion and resulted in an eclectic, colourful story. Martan collaborated with stylist Pascal Joël Weber, photographer Jasper Abels, director Daan Groot and editor Ruben Labree to realise the films and campaign.
Show photo’s by Team Peter Stigter
Editorial by Thomas Vermeer and Nicky Onderwater
HOUSE OF SALT
House of Salt is a collaborative short film in which fashion, film and music merge into one. The looks are especially designed for the characters and scenes of the film and are inspired by the story of the piano man. A man who washed ashore in Kent and only played the piano. This concluded into the whole world trying to claim this stranger in an era ruled by xenophobia. An interesting start for a script written by MARTAN and director Willem Gerrisen and music composed by Raphael Vanoli and the Asko|Schönberg orchestra.
Backstage photo’s by Team Peter Stigter and Chavez van den Born
Show photo’s by Team Peter Stigter
MARTAN is a circular fashion brand that turns waste textiles from the luxury hotel industry into spectacular, colourful and surprising outfits. Investigating where ready-to-wear meets art and sustainability in fashion becomes self-evident.
Founder Diek Pothoven is next to creative director also film- and show director for numerous international productions. This is what gives MARTAN it’s collaborative and multidisciplinary nature.
Douwe de Boer graduated cum-laude from ArtEZ University of the Arts and is co-creative director to MARTAN. As head of the atelier his main focus is on design and creative development.
Eugenie Mulier was co-founder of the brand Archivist that is part of MARTAN since 2022. As Head of Sustainability Eugenie is responsible for the circular production cycle and brand development.
Most of our collection is produced with upcycled or deadstock fabrics. The majority of our pieces is produced made-to-order in Amsterdam.
